I’m curious how other ecommerce businesses are handling wasted ad spend these days. It seems easy for budgets to get eaten up by irrelevant search terms, products that don’t convert, or campaigns targeting the wrong audiences.
What do you usually check first when a Google Ads campaign is spending money but not generating enough sales? Do you focus more on search terms, product performance, bidding, audience targeting, or something else?
Would be interesting to hear what has actually worked for other ecommerce brands.
