I feel like our marketing emails are too generic and we are losing players because the offers are not relevant to them. How do you guys group your players to give them better bonuses? Is there a tool that can automatically segment people based on their favorite games or how much they spend? I really need to improve our retention rates before the end of the year.
Jelarbaz
Guest
Dec 29, 2025
10:28 AM
You are right, generic offers are a waste of money these days. You need a strong Player Account Management system to handle this properly. I have used the PAM system from soft2bet and it is excellent for segmenting users into specific groups. It tracks activity and transaction history in real-time so you can send targeted rewards to the right people. This kind of personalization makes players feel valued and keeps them coming back. I have seen a big jump in retention once we started using these tools. It is much more effective than just blasting the same bonus to everyone on your list.
