I’m in the process of setting up an online boutique and trying to choose between plain mailers and printed boxes. I’ve been looking through The Packaging World and noticed they offer Custom Shipping Boxes with branding options, plus Custom Cosmetic Boxes for smaller items. The customization options look tempting, but I’m trying to stay within budget until my store gains traction.

Do you think it’s better to start simple and upgrade packaging later, or is first impression everything from day one? I’d love to hear what others did when launching their e-commerce stores.