Trong the gioi Single Malt Scotch Whisky, khong co thuong hieu nao co dai gia ruou Macallan rong va phuc tap nhu Macallan. Muc gia cua thuong hieu nay, tu vai trieu cho dong co ban den hang ty dong cho cac phien ban suu tam, phan anh su ket hop giua triet ly san xuat khong thoa hiep, su khan hiem tu nhien va chien luoc xay dung thuong hieu xa xi. Doi voi ca nguoi tieu dung muon thuong thuc va nha dau tu tim kiem tai san sinh loi, viec hieu ro cac yeu to dinh gia la chia khoa de phan biet giua chi phi va gia tri thuc te.

Bai viet nay se phan tich cac nhan to cot loi chi phoi gia ruou Macallan, phan loai cac phan khuc gia va cung cap kinh nghiem thuc te de mua sam va dau tu mot cach thong thai.

I. Cac Yeu To Noi Tai Dinh Hinh Gia Tri Cao Cua Macallan

Gia tri cua Macallan duoc xay dung dua tren su khan hiem va cam ket chat luong cua "The Six Pillars".

1. Quyen Luc Tuyet Doi Cua Thung Go Soi Sherry

Chi phi lon nhat va yeu to dinh gia then chot la thung go soi. Macallan dau tu manh me vao viec kiem soat toan bo chuoi cung ung thung go soi Sherry Oloroso doc quyen. Chi phi san xuat va tam uop cac thung go nay trong nhieu nam la nguyen nhan chinh day gia ruou Macallan len cao. Chat luong va nguon goc cua thung go soi quyet dinh 80% huong vi va gia tri cuoi cung.

2. So Nam Tuoi va Su Khan Hiem Thoi Gian

Yeu to so nam u (Age Statement) truc tiep lam tang gia tri theo cap so nhan. Cac dong Macallan 18, 25, 30 Years Old co gia tri cao vi su khan hiem cua cac thung go soi lau nam va ty le ruou bay hoi lon qua nhieu thap ky (Angel's Share). Su khan hiem tu nhien nay, cong voi chi phi giu kho, lam cho cac chai dinh tuoi cao tro thanh tai san quy hiem.

3. Tinh Gioi Han va Chien Luoc Khan Hiem

Cac phien ban gioi han (Limited Edition) nhu Macallan Edition Series hay cac chai Decanter Lalique co gia tri thi truong thu cap cao hon nhieu so voi gia ban le ban dau. Gia ruou Macallan trong phan khuc nay duoc xac dinh boi su khan hiem nhan tao, gia tri nghe thuat cua bao bi va kha nang tang truong gia tri dau tu da duoc chung minh qua cac san dau gia.

II. Phan Tang Gia va Muc Dich Su Dung Cua Tung Dong Ruou

Macallan co the duoc chia thanh ba phan khuc gia ro rang, phan anh muc dich thuong thuc hay dau tu cua nguoi mua.

1. Phan Khuc Thuong Thuc Hang Ngay (Duoi 10 Trieu VND)

Phan khuc nay co muc gia on dinh va de tiep can, bao gom cac dong tre tuoi hoac khong dinh tuoi (NAS):

• Macallan 12 Years Old (Double Cask, Sherry Oak): Dong nhap mon, gia dao dong khoang 2.5 trieu den 4 trieu VND.


• Macallan Quest Collection (Duty Free): Cac phien ban 1 Lit doc quyen kenh mien thue, co gia khoang 3 trieu den 7 trieu VND, chu yeu phuc vu nhu cau bieu tang va thuong thuc co ban.

2. Phan Khuc Suu Tam Trung Cap (10 Trieu – 50 Trieu VND)

Day la phan khuc noi gia tri dau tu bat dau co su khac biet ro ret:

• Macallan 18 Years Old Sherry Oak: Co gia tri cao, duoc xem la tai san co tinh thanh khoan va kha nang tang gia on dinh, dac biet la cac nien vu cu (vintage).


• Macallan Rare Cask: Dong NAS nhung su dung cac thung go soi quy hiem duoc chon loc, co gia tri cao hon dong 18 tuoi.

3. Phan Khuc Dau Tu Sieu Xa Xi (Tren 50 Trieu VND)

Danh cho gioi dau tu chuyen nghiep, bao gom cac dong cuc ky hiem va dat do:

• Macallan 25, 30 Years Old Sherry Oak: Gia tri len den hang tram trieu dong, la tai san dau tu dai han.


• Macallan M, Lalique Decanters, The Red Collection: Cac phien ban dau gia co the dat gia tri hang ty dong, duoc mua voi muc dich dau tu va pha ky luc gia tri.

III. Kinh Nghiem Thuc Tien Khi Giao Dich Gia Ruou Macallan

De toi uu hoa chi phi va tranh rui ro, nguoi tieu dung can tham dinh gia tri mot cach khach quan.

1. Nguyen Tac Canh Giac Voi "Gia Re Bat Thuong"

Doi voi Macallan, gia ruou Macallan thap hon qua nhieu so voi gia thi truong (dac biet doi voi hang xach tay hoac dong cao cap) la dau hieu canh bao manh me ve nguy co hang gia hoac hang kem chat luong. Macallan khong co chuyen "gia re bat ngo" do chi phi san xuat va thue cao.

2. Tinh Trang Chai Hoan Hao (Condition) Quyet Dinh Gia

Gia tri cua Macallan suu tam phu thuoc rat nhieu vao tinh trang chai: hop nguyen ven, muc ruou cao (Fill Level) va nhan mac khong tray xuoc. Mot chai co tinh trang hoan hao co the co gia cao hon 15% - 40% so voi chai co khuyet tat nho.

3. Tham Khao Gia Thi Truong Thu Cap

Doi voi cac dong hiem hoac da ngung san xuat, nen tham khao gia dau gia quoc te va gia giao dich cua cac don vi suu tam uy tin. Viec nay giup ban co cai nhin chinh xac ve gia tri thuc te cua chai ruou theo nien vu va do hiem.

IV. Ket Luan: Gia Macallan – Do Luong Dang Cap va Di San

Gia ruou Macallan la su phan anh chinh xac cua chat luong, su khan hiem va di san gan 200 nam. Viec hieu ro cac yeu to dinh gia khong chi giup nguoi tieu dung Viet Nam thuong thuc tron ven huong vi cua "Vua Whisky" ma con tu tin tham gia vao thi truong dau tu tai san xa xi day tiem nang nay.

Ruou Tot la he thong cua hang uy tin chuyen cung cap cac dong ruou manh, ruou vang, bia nhap khau va phu kien di kem voi cam ket chat luong hang dau – gia tot nhat tai Viet Nam. Tai Ruou Tot, khach hang hoan toan yen tam boi tat ca san pham deu co hoa don day du, nguon goc ro rang va duoc bao quan theo tieu chuan quoc te. Voi phuong cham “Ruou Tot – Gia tot – Dich vu tot”, chung toi tu hao mang den trai nghiem mua sam ruou nhap khau an toan, chuyen nghiep va tiet kiem cho moi khach hang tren toan quoc.