Trong lich su phat trien cua thuong hieu Macallan, Macallan 1824 Series (hay con goi la The 1824 Collection) danh dau mot giai doan dot pha ve triet ly san xuat va tiep thi. Ra mat vao khoang nam 2012–2014, series nay da thay doi cach Macallan dinh tuoi va dat ten cho whisky cua minh, tap trung hoan toan vao mau sac tu nhien va huong vi duoc chiet xuat tu thung go soi, thay vi chi dua vao so nam u ruou. Mac du series nay da ngung san xuat, anh huong cua no van con rat lon, dac biet doi voi cac nha suu tam va gioi mo dieu whisky.

Bai viet nay se di sau vao triet ly cot loi, cac dong san pham tieu bieu va su anh huong cua Macallan 1824 Series trong viec cung co vi the doc ton cua Macallan tren thi truong ruou manh toan cau.

I. Triet Ly Cot Loi: Dat Mau Sac Tu Nhien Len Hang Dau

Triet ly cua Macallan 1824 Series la mot buoc di tao bao, nham nhan manh nguyen tac "Mau Sac Tu Nhien" (Natural Colour) cua thuong hieu, mot trong Sau Cot Moc (The Six Pillars).

1. Su Chuyen Doi Tu So Nam Tuoi Sang Mau Sac

Thay vi su dung so nam u ruou (Age Statement) lam ten goi, cac chai trong 1824 Series duoc dat ten theo cuong do mau sac tu nhien ma ruou dat duoc sau qua trinh u. Muc dich la de khang dinh rang chat luong va huong vi cua Macallan duoc quyet dinh boi chat luong thung go soi va su tuong tac voi ruou, chu khong chi don thuan la thoi gian. Dieu nay giup Macallan the hien su kiem soat tuyet doi cua minh doi voi chuoi cung ung go soi doc quyen.

2. Vai Tro Cua Bob Dalgarno va Thung Go Sherry

Dong san pham nay la thanh qua cua Bob Dalgarno, bac thay pha che (Master Whisky Maker) cua Macallan luc bay gio. Ong da chon loc va phoi tron cac thung go soi da u Sherry voi thoi gian u khac nhau de dat duoc cac sac thai mau tu vang nhat den nau dam. Cuong do mau sac duoc xem la chi bao truc tiep ve do dam da huong vi go soi va su phuc tap cua ruou.

II. Cac Dong San Pham Tieu Bieu Trong Macallan 1824 Series

Macallan 1824 Series bao gom nhieu phien ban khac nhau, voi mot so dong duoc phan phoi rong rai va mot so dong danh rieng cho kenh ban le du lich (Travel Retail).

1. Cac Phien Ban Tap Trung Vao Mau Sac (Colour Focused)

Cac chai nay duoc dat ten theo mau da quy hoac kim loai, the hien do dam cua mau sac va cuong do huong vi:

• Macallan Gold: Mau vang nhat nhat, huong vi tuoi sang cua cam quyt va vani, thuong la su ket hop cua thung go soi Sherry chau Au va My.


• Macallan Amber: Mau ho phach, co do phuc tap cao hon Gold, them huong vi cua mat ong va gung.


• Macallan Sienna: Mau nau do nhe, bat dau the hien ro net huong vi trai cay say kho dam da va gia vi go soi dac trung cua Macallan.


• Macallan Ruby: Mau dam nhat trong series, gan nhu mau hong ngoc. Day la loai ruou dam da nhat, giau huong vi so co la den, trai cay say kho va gia vi, su dung chu yeu thung go soi Sherry chau Au.

2. Phien Ban Macallan Estate Reserve va Oscuro

Hai phien ban nay, mac du thuoc 1824 Collection, duoc xem la dinh cao cua series va co gia tri suu tam cao.

• Estate Reserve: The hien triet ly thung go soi tinh tuy, thuong co nong do con cao hon (tren 45%), mang lai huong vi manh me va phong phu.


• Oscuro: Mot trong nhung chai hiem va dat gia nhat, duoc u trong cac thung Sherry duoc tam uop dac biet va dong chai voi nong do cao, mang lai huong vi toi, dam va vo cung phuc tap.

III. Anh Huong va Tinh Suu Tam Sau Khi Ngung San Xuat

Mac du Macallan 1824 Series da duoc thay the bang cac dong nhu Double Cask va cac bo suu tap khac, gia tri cua no tren thi truong thu cap van tang deu dan.

1. Su Khan Hiem Thuc Day Gia Tri

Viec Macallan ngung san xuat toan bo series da tao ra tinh khan hiem. Cac chai Macallan Ruby, Sienna va Estate Reserve hien dang duoc gioi dau tu san lung de hoan thien bo suu tap hoac nhu mot tai san dau tu. Gia tri cua chung tren cac san dau gia thu cap thuong cao hon nhieu so voi gia ban le ban dau.

2. Dat Nen Mong Cho Su Doi Moi

Macallan 1824 Series da mo duong cho Macallan chuyen tu viec phu thuoc vao so nam tuoi sang cac dong ruou khong dinh tuoi (NAS - No Age Statement) nhu Rare Cask. No chung minh rang, whisky van co the dat chat luong va gia tri cao dua tren chat luong go soi va su pha tron tinh te, mien la thuong hieu co uy tin tuyet doi.

IV. Ket Luan: Di San Cua 1824 Series

Macallan 1824 Series la mot chuong quan trong trong lich su Macallan, la minh chung cho su tu tin tuyet doi cua thuong hieu vao chat luong thung go soi va kha nang che tac tinh xao. Mac du khong con duoc san xuat, di san cua series nay van ton tai qua su tang truong gia tri on dinh, bien cac chai ruou nay thanh nhung tai san quy gia va duoc nguong mo trong the gioi whisky.

Ruou Tot la he thong cua hang uy tin chuyen cung cap cac dong ruou manh, ruou vang, bia nhap khau va phu kien di kem voi cam ket chat luong hang dau – gia tot nhat tai Viet Nam. Tai Ruou Tot, khach hang hoan toan yen tam boi tat ca san pham deu co hoa don day du, nguon goc ro rang va duoc bao quan theo tieu chuan quoc te. Voi phuong cham “Ruou Tot – Gia tot – Dich vu tot”, chung toi tu hao mang den trai nghiem mua sam ruou nhap khau an toan, chuyen nghiep va tiet kiem cho moi khach hang tren toan quoc.