Trong the gioi whisky mach nha don cat (Single Malt Scotch Whisky), cai ten Ruou Macallan luon giu mot vi the doc ton, duoc menh danh la "Rolls-Royce cua gioi Whisky". Duoc thanh lap tu nam 1824 tai Speyside, Scotland, Macallan khong chi la mot thuong hieu ruou manh; do la su ket hop hoan hao giua lich su hang tram nam, triet ly san xuat khong thoa hiep va kha nang tao ra nhung phien ban co gia tri suu tam, dau tu phi thuong. Doi voi gioi mo dieu va cac nha dau tu, Macallan khong chi la thuc uong, ma la mot tai san long (liquid asset) co kha nang tang truong gia tri vuot troi theo thoi gian.

De hieu ro suc manh va su hap dan toan cau cua Ruou Macallan, can kham pha nhung nguyen tac cot loi da tao nen danh tieng va chat luong khong the sao chep cua thuong hieu nay.

I. Triet Ly Sau Cot Moc Cua Ruou Macallan (The Six Pillars)

Chat luong vuot troi cua Macallan duoc xay dung dua tren sau nguyen tac nen tang, duoc thuong hieu goi la "Six Pillars". Day la cam ket ve su ti mi va xuat sac trong moi khau san xuat.

1. Thung Go Soi Tuyet Hao (Exceptional Oak Casks)

Day la yeu to quan trong nhat. Macallan noi tieng la nha may chung cat san sang chi tra muc gia cao nhat cho nhung thung go soi Sherry Oloroso cua Tay Ban Nha va My. Cac thung nay duoc lam thu cong, trai qua qua trinh xu ly va u ruou Sherry trong nhieu nam truoc khi duoc su dung de u whisky. Chinh thung go soi quyet dinh toi 80% huong vi, mau sac va chat luong cuoi cung cua Ruou Macallan.

2. Mau Sac Tu Nhien (Natural Colour)

Macallan tu hao ve viec mau sac cuoi cung cua ruou hoan toan den tu qua trinh tuong tac giua ruou va go soi trong thung u, khong su dung bat ky chat tao mau caramel (E150a) nao. Dieu nay la bang chung cho chat luong tuyet doi cua thung go duoc su dung.

3. Dung Cu Chung Cat Doc Dao (Curiously Small Stills)

Macallan su dung cac noi chung cat bang dong (spirit stills) co kich thuoc nho nhat trong nganh cong nghiep Speyside. Kich thuoc nho nay giup toi da hoa su tiep xuc cua ruou voi dong, tao ra mot loai ruou moi (new make spirit) dam dac, manh me va giau huong vi trai cay.

II. Cac Dong San Pham Tieu Bieu Tao Nen Danh Tieng

Danh muc san pham cua Macallan rat da dang, tu cac dong co dien duoc dinh tuoi cho den cac phien ban sieu hiem va gioi han.

1. Dong Sherry Oak Co Dien

Day la dong san pham cot loi, tao nen ban sac cua Macallan. Cac phien ban Macallan 12, 18, 25 va 30 Years Old Sherry Oak duoc u hoan toan trong thung go soi chau Au da tung chua ruou Sherry Oloroso. Chung mang huong vi dam da cua trai cay say kho, gia vi am ap va so co la, la chuan muc cho su sang trong va la thuoc do cho moi nha may chung cat khac.

2. Dong Double Cask va Triple Cask (Fine Oak)

De mo rong huong vi, Macallan gioi thieu cac dong ket hop thung go soi My va chau Au. Macallan Double Cask ket hop thung go soi My va chau Au u Sherry, mang lai su can bang giua huong vanilla ngot ngao va gia vi am. Macallan Triple Cask (Fine Oak) bo sung them thung go soi My u Bourbon, tao ra phong cach nhe nhang, tuoi moi hon voi cac not huong cam quyt va vani.

3. Cac Phien Ban Sieu Cao Cap va Gioi Han

Macallan noi tieng voi cac chai ruou dat ky luc ve gia, bao gom cac dong:

• The Macallan M va M Black: Chai pha le Lalique, chua whisky sieu hiem.


• The Macallan Lalique Decanters: Cac phien ban duoc dinh tuoi rat lau (50, 60 nam) voi thiet ke chai pha le nghe thuat.


• The Red Collection: Dong san pham ton vinh cac nien vu lau nam voi tuoi ruou len den 78 nam, the hien kha nang suu tam va dau tu vo song cua thuong hieu.

III. Vi The Tai Chinh va Gia Tri Dau Tu Cua Macallan

Khong chi la ruou de thuong thuc, Ruou Macallan duoc cong nhan la mot trong nhung tai san long co kha nang dau tu sinh loi cao nhat.

1. Su Tang Truong Gia Tri Ky Luc

Cac bao cao thi truong da chi ra rang, cac phien ban gioi han va nien vu cu cua Macallan thuong co ty le tang truong gia tri vuot troi so voi cac tai san truyen thong khac nhu vang, co phieu hay bat dong san. Kha nang giu gia on dinh va nhu cau toan cau khong ngung tang cao giup Macallan tro thanh lua chon hang dau cho gioi dau tu sieu giau.

2. Bieu Tuong Cua Dang Cap Xa Hoi

So huu mot chai Macallan quy hiem khong chi la minh chung cho su sanh dieu ma con la bieu tuong cua dia vi va thanh cong ca nhan. Su gan ket voi cac ky luc dau gia va su xuat hien trong cac bo suu tap hang dau the gioi cung co vung chac vi the "Vua Whisky" cua Macallan.

IV. Ket Luan: Macallan – Chat Luong Tao Nen Huyen Thoai

Ruou Macallan la dinh cao cua nghe thuat chung cat Scotch Whisky. Tu viec cham soc thung go soi thu cong den quy trinh chung cat ti mi, moi chai Macallan deu la mot tuyen ngon ve chat luong va su hoan hao. Du la de thuong thuc huong vi phuc hop cua dong Sherry Oak hay dau tu vao cac phien ban gioi han dat gia, Macallan van la mot trai nghiem khong the thieu doi voi bat ky ai dam me whisky.

Ruou Tot la he thong cua hang uy tin chuyen cung cap cac dong ruou manh, ruou vang, bia nhap khau va phu kien di kem voi cam ket chat luong hang dau – gia tot nhat tai Viet Nam. Tai Ruou Tot, khach hang hoan toan yen tam boi tat ca san pham deu co hoa don day du, nguon goc ro rang va duoc bao quan theo tieu chuan quoc te. Voi phuong cham “Ruou Tot – Gia tot – Dich vu tot”, chung toi tu hao mang den trai nghiem mua sam ruou nhap khau an toan, chuyen nghiep va tiet kiem cho moi khach hang tren toan quoc.