Trong the gioi Single Malt Scotch Whisky, The Macallan duoc vi nhu "Rolls-Royce" nho chat luong khong khoan nhuong va danh tieng toan cau. Tuy nhien, khi tim hieu ve ruou Macallan, cau hoi pho bien nhat khong chi dung lai o huong vi, ma con la: "Gia ruou Macallan bao nhieu va tai sao lai co su chenh lech lon den vay?".

Pho gia cua Macallan trai dai tu nhung chai co ban chi vai trieu dong den cac phien ban gioi han co the len toi hang ty dong, tham chi lap ky luc dau gia the gioi. Su da dang ve gia nay phan anh mot he thong dinh gia phuc tap, dua tren hang loat yeu to cot loi cua thuong hieu.

I. Phan Khuc Gia Ruou Macallan Chinh Thuc

Gia Macallan thuong duoc chia thanh ba phan khuc chinh, giup nguoi tieu dung de dang lua chon dua tren muc dich su dung va ngan sach.

1. Phan Khuc Pho Thong va Cao Cap Vua (Duoi 10 Trieu VND)

Day la phan khuc de tiep can nhat, ly tuong cho viec thuong thuc ca nhan, bieu tang doi tac trung cap, hoac cac buoi tiec sang trong. Cac dong san pham chinh trong phan khuc nay tap trung vao so nam tuoi thap va cac dong khong tuoi (NAS) co ban.

• Macallan 12 Years Old (Sherry Oak/Double Cask/Triple Cask): Cac phien ban 12 nam la chuan muc cua thuong hieu. Gia dao dong khoang 2 – 3 trieu VND, tuy loai thung u.


• The Macallan Quest Collection (Quest, Lumina, Terra, Enigma): Cac dong NAS danh rieng cho kenh Travel Retail, voi gia tu 2.5 trieu den 6 trieu VND, the hien cac tang huong vi khac nhau.


• Macallan Gold: Phien ban NAS co ban, gia thuong duoi 2.5 trieu VND, mang lai huong vi Macallan co dien, de uong.

2. Phan Khuc Cao Cap va Dac Biet (10 Trieu – 80 Trieu VND)

Phan khuc nay danh cho gioi sanh ruou, cac dip bieu tang dac biet, va nha dau tu moi. Ruou co so nam tuoi cao hon hoac la cac phien ban gioi han chat luong cao.

• Macallan 18 Years Old (Sherry Oak/Double Cask): Bieu tuong cua su truong thanh, huong vi Sherry dam da. Gia dao dong 9 – 13 trieu VND.


• Macallan 21 Years Old (Triple Cask/Fine Oak): Da dat den do tinh te cao, gia thuong tu 20 – 35 trieu VND.


• Macallan Rare Cask / Classic Cut: Cac dong NAS cao cap, duoc lua chon tu nhung thung hiem hoac co nong do con dac biet, gia tu 7 trieu den 15 trieu VND.

3. Phan Khuc Sieu Cao Cap va Suu Tam (Tren 80 Trieu VND)

Day la noi Macallan khang dinh vi the "Vua Whisky". Cac chai nay la tai san dau tu, co gia tri vuot xa gia tri su dung.

• Macallan 25 & 30 Years Old (Sherry Oak/Double Cask): Bieu tuong cua su xa xi. Gia dao dong tu 60 trieu den hon 150 trieu VND, tuy phien ban va nien vu.


• Macallan M, Lalique, The Red Collection, Fine & Rare: Cac phien ban gioi han dac biet, duoc dong trong Decanter pha le hoac co tuoi doi cuc cao (nhu Macallan 50, 60, 72 nam). Gia tri co the len den hang ty, chuc ty dong.

II. Yeu To Quyet Dinh Gia Tri Dat Do Cua Macallan

Gia tri cua Macallan khong chi den tu chat luong ruou ma con tu quy trinh che tac khong khoan nhuong.

Chat Luong Thung Go Soi Sherry (The Oak Casks)

Macallan dau tu hang chuc trieu USD de tu chu toan bo chuoi cung ung thung go soi Sherry. Go soi duoc tuyen chon tu Tay Ban Nha va My, che tac va u Sherry tai Jerez trong it nhat 18 thang truoc khi van chuyen ve Scotland. Su kiem soat tuyet doi nay giup Macallan dat duoc hon 80% huong vi va 100% mau sac tu nhien, lam tang dang ke chi phi san xuat.

Thoi Gian va Do Hiem (Age and Scarcity)

Quy luat "cang lau nam cang dat" cang dung voi Macallan. So nam u cang cao, luong ruou that thoat (Angel's Share) cang lon, dan den nguon cung giam manh va gia thanh tang vot. Doi voi cac phien ban Vintage hoac Limited Edition, tinh hiem co va viec ngung san xuat khien gia tri thi truong thu cap tang dot bien theo thoi gian.

III. Ket Luan: Macallan – Gia Tri Vuot Tren Gia Tien

Gia ruou Macallan la su phan anh truc tiep cua su cam ket tuyet doi ve chat luong. Du o phan khuc nao, moi chai Macallan deu mang trong minh tinh hoa cua thung go soi, su ti mi cua nghe nhan va danh tieng da duoc xay dung gan hai the ky. Day la ly do khien Macallan khong chi la mot thuc uong, ma la mot tai san, mot bieu tuong cua dang cap va gu thuong thuc tinh te.

Ruou Tot la he thong cua hang uy tin chuyen cung cap cac dong ruou manh, ruou vang, bia nhap khau va phu kien di kem voi cam ket chat luong hang dau – gia tot nhat tai Viet Nam. Tai Ruou Tot, khach hang hoan toan yen tam boi tat ca san pham deu co hoa don day du, nguon goc ro rang va duoc bao quan theo tieu chuan quoc te. Voi phuong cham “Ruou Tot – Gia tot – Dich vu tot”, chung toi tu hao mang den trai nghiem mua sam ruou nhap khau an toan, chuyen nghiep va tiet kiem cho moi khach hang tren toan quoc.