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How to use LinkedIn in your Inbound Marketing plan
How to use LinkedIn in your Inbound Marketing plan
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chandonarani55
5 posts
Oct 11, 2025
10:51 PM
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If your brand targets professionals, LinkedIn is a must-have in your inbound marketing strategy . In recent years, LinkedIn has expanded its features to increase user engagement and offers ever-increasing opportunities for marketers.
Are you thinking about developing an inbound marketing strategy for your company and have questions? Click here to schedule a free consultation with us .
How to integrate LinkedIn into your inbound marketing plan
For years, we've thought of the customer journey as a "conversion funnel" that runs from first contact to purchase. But recently, HubSpot has turned this model on its head with the flywheel methodology , where the process is a wheel where satisfied customers generate new customers with their recommendations. We can use LinkedIn in different ways during the three phases of this process: attract, engage, and delight.
Flywheel - How to use LinkedIn in your Inbound Marketing plan
Attract
LinkedIn's strength is its ability to generate visibility and draw attention to your brand . Offer your customers interesting, engaging, and influential content through different formats, such as articles, videos, and infographics.
At this stage, the goal is to generate interest and provide value to users, so avoid overly promotional messages.
Interact
On LinkedIn, you can engage with consumers at the right time, in the right place, and using the right content, so take advantage of this to generate conversation around your potential customers' needs.
Delight
In this phase, we're looking to build long-term relationships with your customers and your brand's followers. LinkedIn can add value by regularly publishing content of interest to your customers.
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