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The most important trends in digital OOH advertisi
The most important trends in digital OOH advertisi
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chandonarani55
3 posts
Oct 11, 2025
10:49 PM
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Spending on digital out-of-home advertising is expected to grow 7.77% annually until 2029, reaching a market value of $25.21 billion in that year. Data like this shows that this sector is constantly growing and that companies cannot ignore it.
But to know how to orient strategies in this direction, it is essential to know what's coming next. Therefore, we have analyzed digital marketing trends in this sector and compiled a list of the most important ones. We are confident that this article on trends in digital out-of-home advertising for 2025 will be useful and will help you make better advertising decisions.
Do you want to learn about the 165 digital marketing trends and predictions that will change the landscape of our industry by 2025 ? Click here and download the free interactive ebook we've prepared for you with all the information.
The most important trends in digital OOH advertising for 2025
Traditional signage is losing steam
This is one of the most obvious trends in digital OOH advertising for 2025, but we couldn't leave it out, as it's still important. With the rise of digital signage, paper outdoor ads are declining in number, especially in places like bus stops.
The ability to display a wide variety of ads in a single location is one of the main advantages of digital OOH advertising compared to traditional signage. But that's not all: these digital ads can adapt to the environment to increase their effectiveness, changing, for example, based on the weather or important events of the day. Furthermore, unlike traditional signage, the digital alternative is much more visually appealing because it can display videos rather than just static images.
Does all this mean that traditional OOH advertising is doomed? Well, for now, it seems not. Most experts agree that it's highly unlikely that digital OOH advertising will completely replace traditional advertising, at least for now. The most likely scenario is that advertisers will use a combination of both methods to make their campaigns more profitable.
Proof that traditional outdoor advertising isn't dead is the success of the "Meet Marina Prieto" campaign carried out on the Madrid metro by JCDecaux, the capital's metro advertising space marketer, which also won the Grand Prix for Creative B2B at the 2024 Cannes Lions.
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