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OTT Service Trends for 2025: What's Next?
OTT Service Trends for 2025: What's Next?
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chandonarani55
1 post
Oct 11, 2025
10:44 PM
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When we talk about DHT, we're referring to direct-to-home broadcasting services, which allow television and radio channels to be transmitted from satellites to homes.
As you may already know, OTT is DHT's most direct competitor, as since its arrival, it has dramatically altered the audiovisual consumption habits of users worldwide. However, we are seeing how DHT services are not standing still and are also evolving to adapt to changing times. One way to do this is by integrating OTT platforms into set-top boxes so that streaming content can be transmitted alongside traditional television channels. In fact, many companies are already including OTT services in their packages.
This means users don't have to choose between dad or mom and can enjoy the best of both worlds. Therefore, everything points to the fact that in the future we will see these two models coexist , without necessarily seeing one disappear despite the decline in audiences.
Mobile devices, another trend in OTT services for 2025
The number of users watching videos via mobile devices is growing much faster than that of television, and this is due to the consumption of streaming content through these devices. Therefore, if you are a company that offers streaming services or a brand that advertises through them, it's important not to lose sight of the growing importance of smartphones for users.
Customer service makes its way into video streaming
Streaming platforms are no longer just used to broadcast entertainment or promotional content; we're seeing brands also using them (especially in video format) to carry out part of their customer service strategy.
Instead of waiting for a customer to report a problem, many brands are choosing to upload help videos online in which they tell their audience how to solve problems with their products or services. This also makes companies take a much more proactive stance , helping to speed up the resolution of these issues for consumers. Furthermore, the interactive and engaging nature of videos makes the problem-solving process much less tedious and more understandable, as a picture is worth a thousand words, leaving written explanations in the background.
In addition to uploading help videos online, we're seeing brands also opting for this format to help their customers live when they have a problem. Therefore, we're seeing video streaming applied to customer service, both pre-recorded and live, and it's key to improving the user experience.
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