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Cach ket hop Facebook Ads voi Email Marketing de c
Cach ket hop Facebook Ads voi Email Marketing de c
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Guest
Guest
Oct 09, 2025
12:23 AM
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Cach ket hop Facebook Ads voi Email Marketing de chot don
Trong the gioi Digital Marketing hien dai, viec chi phu thuoc vao mot kenh tiep thi duy nhat da khong con hieu qua. Facebook Ads (Meta Ads) xuat sac trong viec thu hut luu luong truy cap va xay dung nhan thuc, trong khi Email Marketing lai la cong cu toi uu de nuoi duong (Nurturing) va chot don mot cach ca nhan hoa. Ket hop hai kenh nay mot cach thong minh tao ra mot chien luoc da kenh (Omni-Channel) manh me, giup chuyen doi Lead am thanh Khach hang nong voi chi phi toi uu nhat. Bai viet nay Lolo Media se phan tich cach thuc tich hop hieu qua Facebook Ads voi Email Marketing de tao ra mot funnel ban hang lien mach va hieu suat.
1. Vai tro cua tung kenh trong Funnel Marketing da kenh
De ket hop hieu qua, ban phai hieu ro vai tro chuyen biet cua moi kenh trong funnel ban hang.
Facebook Ads dam nhan vai tro o top-of-funnel (tren cung): Tim kiem (Prospecting) va Thu thap Lead. Cac chien dich quang cao nhu Lead Generation Ads hoac Traffic Ads huong den cac Offer hap dan (vi du: Tai Ebook mien phi, Dang ky nhan Code giam gia) se thu hut mot tap khach hang tiem nang moi. Muc tieu cua Facebook Ads o giai doan nay la thu thap thong tin lien he (email) cua khach hang.
Email Marketing dam nhan vai tro o mid-to-bottom-of-funnel (giua va duoi cung): Nuoi duong va Chot don. Sau khi co email, he thong email tu dong se gui cac chuoi tin nhan ca nhan hoa nham xay dung long tin, cung cap gia tri va thuyet phuc khach hang mua hang. Email la mot kenh thuoc so huu (Owned Media), cho phep ban giao tiep truc tiep voi khach hang ma khong phai tra chi phi cho moi lan hien thi.
2. Cach thuc Ket noi Du lieu tu Facebook sang Email
Su thanh cong cua chien luoc da kenh nay nam o kha nang dong bo du lieu giua hai nen tang.
Su dung Lead Generation Ads (Lead Ads)
Lead Ads la cach thuan tien nhat de thu thap email tren Facebook. Khi nguoi dung nhap vao quang cao, ho dien vao Instant Form ngay tren nen tang, giup tang cao Ty le chuyen doi Lead (Lead Conversion Rate).
Ket noi Tu dong (Automation): Ban phai su dung cac cong cu tich hop (Integration Tools) (nhu Zapier, hoac cac he thong Marketing Automation chuyen biet) de tu dong chuyen email vua thu thap tu Lead Ads sang he thong Email Marketing (nhu Mailchimp, GetResponse) ngay lap tuc. Toc do phan hoi la quan trong. Neu ban gui email chao mung trong vong duoi 5 phut sau khi ho dang ky, ty le mo email va chuyen doi se cao hon rat nhieu.
xem them: https://lolo.vn/cho-thue-tai-khoan-quang-cao-facebook-ads/
Tich hop Tu form Website
Neu ban su dung Traffic Ads de dan nguoi dung den form dang ky tren website, ban phai dam bao form dang ky tren website duoc ket noi truc tiep voi he thong Email Marketing cua ban. Dong thoi, Facebook Pixel phai duoc thiet lap de ghi nhan su kien Lead khi ho dien form, giup ban co du lieu de toi uu Ad Set trong Ads Manager.
3. Chien luoc Nuoi duong Email de thuc day Chuyen doi
Day la phan chot don quan trong nhat, bien cac email thu thap duoc thanh doanh so.
Chuoi chao mung va Onboarding (Gui gia tri)
Ngay sau khi khach hang dang ky, hay gui chuoi email chao mung (Welcome Series). Chuoi nay nen tap trung vao:
Email 1 (Ngay lap tuc): Gui ngay Ebook/Code giam gia ma ho da dang ky nhan. Cam on va gioi thieu ngan gon ve thuong hieu.
Email 2-3 (Ngay 2-3): Cung cap gia tri thuc su (vi du: cac meo su dung san pham, cac bai blog huu ich) de xay dung long tin va uy tin thuong hieu.
Su dung Chinh sach Diem (Lead Scoring)
Hay su dung cac nen tang Email Marketing co chuc nang Lead Scoring. Gan diem cho cac hanh dong cua khach hang trong email (vi du: Mo email (+1 diem), Click vao link san pham (+3 diem), Xem gia (+5 diem)). Khi khach hang dat den mot nguong diem nhat dinh, ho duoc xem la Lead nong va co the tu dong nhan Email chot don hoac thong bao den nhan vien sales de tu van truc tiep.
Phan doan (Segmentation) de Ca nhan hoa
Khong bao gio gui cung mot email cho tat ca moi nguoi. Hay phan doan danh sach email dua tren:
Nhu cau tu form dang ky: Vi du: Nguoi quan tam den San pham A nhan email ve san pham A.
Hanh vi mua hang: Khach hang chua mua nhan email thuyet phuc. Khach hang da mua nhan email cross-sell/up-sell.
xem them: Cach ket hop Facebook Ads voi Email Marketing de chot don.
4. Retargeting Da kenh va Toi uu hoa
Viec ket hop hai kenh khong chi la chuyen du lieu ma la su dung du lieu cua kenh nay de toi uu kenh kia.
Retargeting Email List tren Facebook Ads
Tao Custom Audience: Su dung danh sach email (Custom List) tu he thong Email Marketing cua ban de tao ra Custom Audience tren Facebook.
Chien dich Retargeting: Chay quang cao nham thang vao tap doi tuong nay voi thong diep dac biet (vi du: Ban co muon biet cach su dung ma giam gia trong email ban vua nhan khong?). Chien dich nay giup tang tan suat tiep xuc va nhac nho khach hang kiem tra hop thu.
Su dung Facebook Data de ca nhan hoa Email
Them thong tin: Neu mot Lead den tu quang cao Facebook nham muc tieu theo vi tri dia ly hoac so thich, ban co the su dung thong tin nay de ca nhan hoa noi dung trong email (vi du: Gui uu dai den cho [Thanh Pho]).
Viec ket hop Facebook Ads va Email Marketing tao ra mot synergy (hieu ung tong hop) manh me, dam bao rang khach hang duoc thu hut (Facebook Ads) va chuyen doi (Email Marketing) mot cach hieu qua nhat. Chinh chien luoc Marketing da kenh nay giup cac DN toi uu hoa ROAS tren tung dong von dau tu. Cac chuyen gia tai Lolo Media luon biet cach xay dung cac funnel tich hop tu dong tu Lead Ads sang Email, giup khach hang cua minh khong bao gio bo lo mot Lead nao va chuyen doi Lead thanh don hang mot cach tu dong nhat.
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