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Why Regional Insurers Should Adopt UBMI
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simplesolve
1 post
Sep 20, 2025
5:49 PM
What is Usage-Based Motor Insurance?

Usage-Based Motor Insurance (UBMI) is a type of car insurance that tailors premiums based on how much and how safely a driver uses their vehicle. Instead of relying on broad, static factors like a driver’s age or location, usage-based motor insurance collects real-time data from telematics devices (or smartphones) to track driving habits, including speed, mileage, and braking patterns. This allows insurers to offer more personalized and fair pricing, rewarding safe drivers with lower premiums.

In the U.S., the market for usage-based motor insurance has grown significantly, with over 40% of policyholders now opting for this model. The market is projected to expand further, from $43.38 billion in 2023 to $70.46 billion by 2030. However, despite the rapid growth, usage-based motor insurance remains underutilized by regional insurers, many of whom are concerned about technology costs and complexity. The good news is, these barriers are rapidly disappearing, and the door is now wide open for regional insurers to seize this opportunity.

The Growth of Smartphone-Based Usage-Based Motor Insurance

One of the main factors driving the adoption of usage-based motor insurance is the shift to smartphone-based telematics. While traditional usage-based motor insurance required costly OBD (on-board diagnostics) devices, smartphones already have the necessary sensors to collect driving data. As a result, insurers no longer need to install hardware to offer telematics-based insurance, making the model more accessible to regional players.

In 2024, 75% of cars sold in the U.S. will come with built-in cellular connectivity, meaning many vehicles will already be capable of transmitting driving data without needing additional devices. This shift significantly lowers the entry barriers for insurers, especially smaller regional carriers. Smartphone-based usage-based motor insurance is expected to grow at a rate of 21% annually through 2030, opening up an excellent opportunity for regional insurers to offer flexible, tech-driven products that appeal to a new generation of drivers.

How Regional Insurers Can Benefit from Local Knowledge

Unlike large national carriers, regional insurers have a deep understanding of their local markets, which can be a major advantage when offering usage-based motor insurance. By analyzing driving patterns, weather conditions, and other local factors, regional carriers can create highly customized, region-specific insurance products. This localized approach can make a huge difference in pricing accuracy and customer satisfaction.

For example, a regional insurer in Ohio launched a smartphone-based usage-based motor insurance program targeting young, rural drivers. By collecting and analyzing driving data specific to that region, they were able to offer personalized discounts based on actual driving behavior, leading to increased customer engagement and better retention. This local insight gives regional insurers the ability to offer more tailored and competitive policies compared to national players.

Regulatory Sandboxes: A New Path to Innovation

One of the challenges regional insurers face when adopting usage-based motor insurance is navigating complex regulatory requirements. However, states like Arizona, Ohio, and Pennsylvania have introduced insurance innovation sandboxes. These sandboxes allow insurers to test new products with reduced regulatory oversight, providing an ideal environment for regional carriers to experiment with usage-based motor insurance without the typical compliance hurdles.

These regulatory sandboxes are particularly valuable for regional insurers. By participating in these programs, they can refine their usage-based motor insurance offerings, ensuring they meet both consumer needs and regulatory standards. This streamlined path to innovation allows regional carriers to enter the market more quickly and efficiently than their larger counterparts.

Conclusion: The Future of Usage-Based Motor Insurance for Regional Insurers

As usage-based motor insurance continues to grow, regional insurers have a unique opportunity to leverage their local expertise, embrace smartphone-based telematics, and take advantage of regulatory sandboxes to compete with national players. With the growing demand for personalized, data-driven insurance products, regional carriers who act now can position themselves as leaders in this emerging space.

By investing in usage-based motor insurance, regional insurers can offer more accurate pricing, improve customer retention, and stay competitive in a rapidly changing industry. The future of insurance is moving towards more personalized, tech-driven solutions—and regional carriers who seize the opportunity now will be well-positioned to thrive in the years to come.


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