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B8 Marketing la gi? Tai sao lai quan trong?
B8 Marketing la gi? Tai sao lai quan trong?
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B8CI
Guest
Sep 05, 2025
3:49 PM
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"Ban da tung nghe den thuat ngu ""B8"" trong Marketing chua? Neu chua, dung lo lang, bai viet nay se giup ban kham pha mot phuong phap tiep can thi truong day tinh te va hieu qua, hua hen mang lai nhung ket qua vuot troi. B8, hay con duoc hieu la Marketing gian tiep, khong truc tiep quang cao san pham/dich vu, ma tap trung vao xay dung long tin, tao an tuong tich cuc va khoi goi nhu cau tiem an cua khach hang. Hay cung tim hieu sau hon ve suc manh ""tham lang"" cua B8 Marketing!
B8.com
I. B8 Marketing la gi? Tai sao lai quan trong?
Khac voi cac hinh thuc Marketing truc tiep nhu quang cao banner, chay Google Ads hay Facebook Ads, B8 Marketing huong den viec xay dung mot hinh anh thuong hieu tich cuc va dang tin cay trong tam tri khach hang. No giong nhu mot ""vu khi bi mat"", tac dong den khach hang mot cach tinh te, khong gay cam giac bi ""ep buoc"" mua hang. Thay vao do, B8 tap trung vao viec cung cap gia tri, giai quyet van de cho khach hang, tu do xay dung long trung thanh va thuc day hanh vi mua hang mot cach tu nhien.
tin t?c B8
Vi sao B8 lai quan trong trong thoi dai Marketing hien nay? Don gian vi:
Khach hang ngay cang thong minh hon: Khach hang hien dai de dang nhan ra cac chien dich quang cao “tho thien”, thieu tinh chan thuc. B8 giup ban vuot qua “hang rao” nay bang cach tao dung niem tin va uy tin lau dai.
Thi truong canh tranh khoc liet: Viec chi dua vao quang cao truc tiep kho co the tao nen su khac biet. B8 giup ban xay dung thuong hieu doc dao, thu hut su chu y cua khach hang giua ""bien"" san pham/dich vu tuong tu.
Tang hieu qua ROI (Return on Investment): Mac du khong the do luong truc tiep hieu qua nhu cac chien dich quang cao truyen thong, B8 mang lai hieu qua lau dai, ben vung, tiet kiem chi phi ve lau dai. Long trung thanh cua khach hang chinh la tai san quy gia nhat.
Xay dung cong dong manh me: B8 thuong di kem voi viec tuong tac tich cuc voi khach hang, tao dung mot cong dong nguoi dung trung thanh, san sang chia se va gioi thieu san pham/dich vu cua ban.
II. Cac chien luoc B8 Marketing hieu qua:
B8 Marketing khong phai la mot cong thuc co dinh, ma la su ket hop linh hoat cua nhieu chien luoc khac nhau. Duoi day la mot so chien luoc B8 pho bien va hieu qua:
Content Marketing chat luong cao: Tao ra noi dung huu ich, giai tri va hap dan, dap ung nhu cau thong tin cua khach hang muc tieu. Bai viet blog, video, infographic, podcast… deu la nhung cong cu tuyet voi. Chia khoa o day la cung cap gia tri thuc su, chu khong phai chi de quang cao.
SEO (Search Engine Optimization): Toi uu hoa website de dat thu hang cao tren cong cu tim kiem. Khach hang se tim thay ban khi ho can thong tin lien quan den san pham/dich vu cua ban.
Social Media Marketing: Xay dung va quan ly cac trang mang xa hoi chuyen nghiep, tuong tac tich cuc voi nguoi dung, chia se noi dung gia tri, tao dung cong dong. Tuy nhien, can tranh viec ""spam"" quang cao, hay tap trung vao tuong tac va xay dung moi quan he.
Email Marketing: Xay dung danh sach email khach hang tiem nang va gui nhung email co gia tri, cung cap thong tin huu ich, khuyen mai hap dan.
Marketing Influencer: Hop tac voi nhung nguoi co anh huong tren mang xa hoi de quang ba san pham/dich vu cua ban mot cach tu nhien, dang tin cay.
Public Relations (Quan he cong chung): Xay dung moi quan he tot dep voi truyen thong va cac doi tac de nhan duoc su ho tro quang ba.
Affiliate Marketing: Hop tac voi cac doi tac lien ket de quang ba san pham/dich vu, chia se loi nhuan.
III. Ung dung B8 Marketing trong thuc te:
Hay tuong tuong mot thuong hieu thoi trang khong chi ban quan ao, ma con tao ra nhung bai viet chia se ve phong cach thoi trang, bi quyet phoi do, cham soc da… Hoac mot thuong hieu cong nghe khong chi ban dien thoai, ma con san xuat nhung video huong dan su dung, chia se nhung kien thuc cong nghe huu ich… Do chinh la cach ho ung dung B8 Marketing.
Mot vi du khac: Mot nha hang khong chi tap trung quang cao mon an, ma con to chuc cac buoi workshop nau an, chia se cong thuc nau an doc dao… Tat ca nhung hoat dong nay deu gop phan xay dung hinh anh thuong hieu tich cuc, thu hut khach hang den voi nha hang.
IV. Do luong hieu qua B8 Marketing:
Do luong hieu qua B8 Marketing khong de dang nhu cac chien dich quang cao truc tiep. Tuy nhien, ban van co the theo doi mot so chi so quan trong nhu:
Luong truy cap website: So luong nguoi truy cap website, thoi gian luu tru tren website, ty le thoat trang… cho thay muc do hap dan cua noi dung.
Tuong tac tren mang xa hoi: So luong like, share, comment, follow… cho thay muc do tuong tac cua khach hang voi thuong hieu.
Ty le chuyen doi: Ty le khach hang tu tim hieu den mua hang. Mac du kho do luong truc tiep, nhung ban co the theo doi gian tiep qua cac chi so khac.
Luong email dang ky: So luong khach hang dang ky nhan email tu ban cho thay muc do quan tam cua khach hang.
Thuong hieu nhan dien: Muc do nhan biet va nho den thuong hieu cua ban. Dieu nay co the duoc khao sat qua cac cuoc tham do y kien khach hang.
V. Ket luan:
B8 Marketing la mot chien luoc Marketing dai hoi, doi hoi su kien tri va dau tu. Tuy nhien, neu duoc thuc hien dung cach, no se mang lai nhung ket qua vo cung dang kinh ngac. Hay nho rang, xay dung long tin va tao ra gia tri cho khach hang luon la chia khoa thanh cong. Dung chi tap trung vao viec ban hang, ma hay tap trung vao viec tao ra mot cong dong, mot moi quan he ben vung voi khach hang cua ban. B8 Marketing la su dau tu cho tuong lai ben vung cua thuong hieu ban. Hay bat dau ngay hom nay va trai nghiem suc manh ""tham lang"" cua no!"
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seocom10
1 post
Sep 05, 2025
9:08 AM
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