Spike Lee, the renowned filmmaker and actor, played a crucial role in the marketing of the Air Jordan 4. He starred in a series of iconic and memorable Nike commercials, portraying his famous character "Mars Blackmon," alongside Michael Jordan. These commercials added a lot of cultural significance to the Air Jordan brand and popularized the Air Jordan 4 even further. Cheap Reps Jordan 4 Sneakers are on sale cheaply on PopSneakersOfficial! Premium materials and advanced technology 100% restored the authentic ones! The Air Jordan 4 had a significant impact on the global sneaker market. It was one of the first Air Jordan models to be released internationally, making it accessible to sneaker enthusiasts worldwide. Its popularity in international markets solidified the Air Jordan brand's global reach and set the stage for its widespread success in later years.