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What is the ERP implementation in a CRM module?
What is the ERP implementation in a CRM module?
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Bharaterp
1 post
Sep 10, 2024
1:22 AM
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ERP (Enterprise Resource Planning) implementation in a CRM (Customer Relationship Management) module integrates customer-related processes with the broader business operations. Here’s how it works:
Customer Data Integration: It integrates CRM data, such as sales, marketing, and customer service, into other ERP systems like finance and supply chain.
Smooth Communication: It allows the sales groups to communicate seamlessly with other business functions, making customer servicing effective.
Automation of Sales Processes: The CRM module in ERP solution automates tracking leads, order management, and invoicing.
Real-time Insights: It offers a more holistic view of customer data towards better decision-making.
Enhanced Customer Experience: The integration of customer touchpoints improves customer experiences and increases satisfaction.
This will eventually optimize business efficiency along with the management of customer relationships.
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