When hiring an eCommerce web designer, it's essential to look for a blend of creativity and technical expertise. Prioritize candidates who not only have a strong portfolio showcasing visually appealing and user-friendly designs but also demonstrate a solid understanding of eCommerce principles, such as conversion rate optimization and responsive design. Additionally, assess their familiarity with popular eCommerce platforms like Shopify or WooCommerce, and inquire about their experience with SEO best practices to guarantee the site ranks well in search engines. Conducting practical design tests or asking for case studies of previous projects can further reveal their problem-solving skills and ability to align with your brand's vision.