You probably already know this, but surveys help organizations improve via client feedback. This is something you already know if you've read any of my surveys-related publications. Yes, it might be discouraging to hear negative feedback on occasion, but it still helps to improve. And the JC Penney corporation is no exception. But don't worry, every firm knows the value of time, and because you're supporting them in improving, you'll be rewarded. JCPenney.Com/Survey
