Guest
Guest
Mar 11, 2023
1:06 PM
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Digital Advertising in the MENA region is one of the most competitive industries with potential growth in Ad Spend according to predictions. The region includes several markets including the GCC countries, Egypt, and several other key markets. Basically, the common factor about the MENA market is the Arabic language. However, for global businesses, Turkey and Iran usually considered as part of the region.The biggest challenge with understanding the stats of digital advertising in the MENA region, is the lack of data and statistics. The figures are usually not up to date and numbers are inconsistent. Furthermore, there is some data is hard to reach due to shadow economy, personal businesses and lack of research institutes. In my research, I have tried my best to gather and compare data from different resources in order to provide reliable statistics. online marketing consulting services
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