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Message Board > Marketing: Inbound vs. Outbound
Marketing: Inbound vs. Outbound
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Charles Maynes
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Dec 01, 2022
3:32 AM
Even though inbound and outbound marketing is frequently contrasted, the truth is that both strategies can be successful. Here is how they differ from one another.

Inbound marketing is advertising that uses a "pull" strategy rather than a "push" strategy to attract customers to you. It's a well-liked tactic because it's the least aggressive in terms of making sales. By interacting with your target market in educational and enjoyable ways, you can make your brand the one they think of when they are prepared to buy.

According to video production near me, outbound marketing is linked to older-style forms of advertising. Customers are "pushed" toward your brand rather than being brought to you by it. Since the majority of those who see the advertisement won't act, specific advertisements are used to target a large audience. To introduce potential customers to your brand and let them know who to contact when they're ready to make a purchase, outbound marketing can be a great strategy.


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