There is a widespread belief that everything starts to go great when you move your store to the digital world! You are more visible to the public. You increase customer loyalty and, of course, you increase sales.

However, it is not enough to have e-commerce. In reality, it's all about doing things right. To do this, the first thing to do is to avoid a series of mistakes that tend to scare off buyers and put you at the bottom of the list of competitors. Find out what they are and, if you are making them, correct them now!

1. Products with low-quality images

This error is not only unavoidable, but it also has a significant negative impact on your online store's image and sales. Imagine you like a thing and want to buy it, but when you go to the e-commerce site to look at it, the image is low quality, and you can't see the details.

You would probably run away, wouldn't you? After all, the image is the only resource customers have to inspect before clicking on buy. Learn from samples. Find sites with memorable, quality pictures, like wowessays.com, where there's plenty of content. Similarly, a single photograph is not enough. Instead, there must be a gallery of images that show the product from different angles and allow you to examine it until the customer feels satisfied and confident about making the purchase.

2. Unclear product descriptions

Product descriptions are just as important as images. Unfortunately, they are often not given the attention they deserve, resulting in negative feedback and even returns.

So make sure you create descriptions that are detailed but not boring. Opt for clear language and a friendly tone. Also, don't mention how the product can benefit the customer.

With original and transparent descriptions, it is a fact that you will get good reviews!

3. Mistakes when selling online: Poor navigability

Surely you don't want users to enter your online store and leave without buying anything. However, this may be happening because the site has poor navigability.

To correct this, start by organizing the e-commerce menu. Keep in mind that if you offer a wide variety of products and it is difficult for users to find what they are looking for, they will leave the page very quickly, which translates into a higher bounce rate and, of course, fewer sales.

4. Non-responsive website

Most users use mobiles to shop online. Consider that they come from search engines and social networks like Instagram or Facebook. In that sense, not having a responsive website can mean a significant number of losses since it can be unreliable for buyers in addition to providing a bad experience.

Also, search engines like Google penalize sites not optimized for mobile devices, so keep this in mind!

5. Generate little trust

To decide to buy from your store, you must generate trust. Otherwise, they will not agree to enter their card details or other information. How do you do it? We have already given you some ideas; a professional and responsive web design, quality images and descriptions, and good navigability.

Other common mistakes when selling online

In addition to the above, other mistakes that are often made when selling online are the following:

• Slow loading.


• Long and complex payment processes.


• Poor customer service.

Mistakes that may seem simple can make you lose a lot of money and opportunities when selling online. Follow our tips and get the success you want!

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