I had plenty of down fleece wool coats, and I brought them all with me to New York in 2013. But it just wasn't the same. I needed something warmer. While many companies focus on glitzy marketing campaigns, the best marketing for a product can be the product itself. Before Canada Goose became popular Canada Goose Sale it was the brand of choice for the people that needed to wear the clothing the most. These initial customers were not celebrities like Drake but mountain climbers, Arctic Circle expeditioners, dogsledders and heli - skiers.

To capture that feeling of euphoria, Canada Goose sent a group of friends including London - based photographer Felix Cooper and model and artist Kesewa Aboah to the stunning natural landscapes of Scotland and encouraged them to reconnect with nature and have an adventure. For Kesewa, getting outside is integral to her creative process as an artist. "I don't reference nature in my work," www.canadagoosesaler.com she says.

Embroidered logo patch and zippered pocket at chest. Zip closure at front. It is so cold in Montreal this Valentine's Day weekend that I cinch my parka hood completely closed, the soft coyote fur ruff forming a cozy, protective ring around my face.

Relaxed - fit. D - Ring hardware and concealed bungee - style drawstring at waist. The HyBridge Jacket is designed for lightweight warmth during active pursuits, or as an added layer of warmth paired with the outerwear of your choice.

2. The Pockets - I remember loving this about the last jacket, but the Triullum has FOUR pockets. It's a warm parka that can take you from day to night without compromising style.