The CEO took the brand upmarket, opening boutiques in places ranging from Rodeo Drive in Beverly Hills to the Alpine hub of Chamonix. Visitors to the virtual store can digitally move through the museum and navigate, shop and explore the Moncler products on offer, with the option to directly shop items via the pop - up.

I was around 16 the first time I picked up a camera. I worked with a portrait photographer in a small town in Australia before I moved to Melbourne, and then eventually Sydney where I started in fashion photography. Then, 10 years ago I moved to New York City. Shortly after that, I started shooting for Interview Magazine, and since then I've been shooting for various Vogue titles. My interest in photography is tied with fashion. I love the creative aspect, the narrative, and telling a story through a series of images. There are no rules in www.monclersoutlets.com fashion photography, you can experiment. My inspiration comes from art, architecture and fashion. The history of fashion photography is a big influence for me, including names like Edward Weston, Helmut Newton, Irving Penn.

Taking viewers from Milan to Shanghai, Tokyo to Moncler Jackets Seoul, then to New York, and back again, the show took a deep dive into the wider world of Moncler and reminded us why the Genius project has been such a success. By creating a unified digital space in which global communities could connect with Moncler Genius, the principles of communication and collective experimentation at the core of each collaboration were emphasized and celebrated.