Do you head the marketing for a SaaS company but are unsure of what you need to be doing to help improve the leads and inquiries coming through? Well, you can look to content marketing for saas for starters. Content marketing is a low-barrier, authoritative marketing methodology that leverages content to bring more and customers at different stages of the purchase cycle to your site. Customers or search engine users land up on your web pages based on their intent, so they are more likely to convert into real, paying customers.
